Intro
Your website is your single most valuable marketing asset. Even with social and paid channels, conversions live on your site. In 2025, building resilient, fast, and user-focused sites is non-negotiable.
Why “website-first” matters
Control: You own the user experience and first-party data.
Conversion: A fast, clear site turns traffic into customers.
Resilience: Platforms change; a strong website keeps you independent.
Common mistakes we see
Neglecting page experience: Poor Core Web Vitals, slow mobile UX and clunky navigation. Fix with targeted technical improvements.
Google for Developers
Feature bloat: Adding plugins/widgets without measuring impact. Prioritize essentials.
Ignoring search intent: Designing pages for internal logic instead of what users search for.
Practical fixes
Start with a 30-point site audit: speed, crawlability, schema, forms, and tracking.
Convert old pages into focused landing pages for high-intent queries.
Use lightweight frameworks and server-side rendering when possible to boost speed and SEO.
One-year roadmap (practical)
Quick wins (0–30 days): fix LCP/CLS, compress media, map top 20 pages.
Mid-term (30–90 days): restructure content for intent, add structured data, optimize forms.
Long-term (3–12 months): build first-party data flows, A/B test journey improvements.
Conclusion & CTA
Your website is where digital marketing converts into real business value. For business developers in India, prioritize a fast, focused site and an audit-led roadmap. Want a template for the 30-point audit? Reach out — we’ll share one.